Course 02 · The Build ★
One prompt. An entire SEO site.
You don't write the pages. You paste one master prompt into Claude, and it builds your whole site — one finished, ready-to-publish page at a time.
Why one prompt beats a hundred
Most people use AI to write one page, then start over, re-explaining their business every time. The fix is a single master prompt that holds all your context and rules, then makes Claude deliver pages sequentially — you just say "continue" between each. Every page comes out in the same voice, with the same SEO, schema, and internal links. It's an assembly line.
The master prompt
Fill in the [brackets], open a fresh Claude chat, paste it all in.
You are my senior local-SEO + AI-SEO (AEO) strategist and copywriter. Build my business's entire
organic-search content from scratch. Work step by step, ONE page per message, and ask me to say
"continue" between pages.
=== MY BUSINESS ===
- Name / owner / location / license: [...]
- What I sell (the ONE core offer): [...] - Pricing if I publish it: [...]
- Differentiators (use on every page): [3-5 concrete, provable claims]
- Who buys: [customer types] - Local/niche angle: [timely or geographic hook]
=== KEYWORD TARGETS (from Course 1 — build pages around these) ===
[Paste your page buckets. Mark the #1 priority page.]
=== RULES FOR EVERY PAGE ===
1. ANSWER-FIRST: first 1-2 sentences directly answer the search (this is what makes AI cite me). Then expand.
2. Specific + local: name the city/use-case, the real numbers, the differentiators.
3. Lead with the wedge vs competitors who [what they do worse].
4. Include: H1, meta title (<=60ch) + description (<=155ch), body, an FAQ (4-6 real questions), one CTA.
5. Output ready-to-paste JSON-LD: LocalBusiness/Product schema + FAQPage schema.
6. Suggest 3 internal links + one image alt-text. Genuinely useful, no fluff.
=== DELIVER IN ORDER (one per message; I'll say "continue") ===
1) Google Business Profile checklist. 2) #1 priority page. 3-N) each remaining page by priority.
N+1) price/core-offer page. N+2..) answer pages. LAST) a comparison page + internal-link map + 4-week schedule.
Start with #1, then wait for "continue".
Run it
- Pick your Claude. Site on WordPress/Wix/Squarespace/Webflow → claude.ai (paste each page in). Site is a code repo → Claude Code (it writes files).
- Paste → publish → "continue". For each page: paste the body, add the title + meta, paste the schema into custom-HTML, publish. Then "continue".
- Wire the internal links from the map Claude outputs — that's what makes it rank as a cluster.
Realistic timeline: GBP + your #1 page live day one; the full site within two weeks, all free. A real local business went from zero to a complete, schema'd, eight-page site in one weekend with this exact prompt.
Charge for this: a complete, schema'd, SEO-structured site is a $1,500–$5,000 project — and with this prompt it's a focused weekend.